Product Led Growth

Machine Learning - Stanford University

Product Managment

Regional Organizer

Mentor

Bachelor of Engineering - BE

Machine Learning

I combined consulting with the studies of Computer Engineering. Developing digital products in BI (Business Intelligence) and Big Data for relevant clients such as Sanitas of Bupa Group, the Health Department of Valencia, and Pepsi&Co, among others.

Technology Consultant

eCamina was a multivendor shipping platform integrated into online stores to save them time and money.

✅ I created opportunities and business development with partners and clients in the ecommerce world.
✅ Assisted in the design and prototyping of the platform based on customer demand.
✅ Commercial agreements with partners of the main national parcel companies such as Correos, MRW, SEUR, and Zeleris.
✅ Definition of new functionalities and integration of the platform.
✅ Fundraising from business angels.

B2B SaaS Business Developer

At only 17 years old, after learning to program on my own and then being formally trained, I began to develop digital projects, both my own and others. From digital portals and blogs, which reached millions of visits, being among the leaders at the national level, to ecommerce projects that I made profitable since my beginnings online.

Freelance

AdLemons was the 1st content marketing marketplace in Spain that connected advertiser brands with creators to monetize their content effortlessly with scalable campaigns. 

Given my experience in content creation and blog-type thematic portals as a freelancer, I created AdLemons to facilitate monetization for creators.
 
✅ Leadership of the company and product manager (B2B SaaS).
✅ Creation of the platform, marketplace, and one of the most advanced ad servers.
✅ We concentrate thousands of creators, with hundreds of millions of daily followers.
✅ 100% organic growth through advanced SEO and Growth techniques.
✅ We executed successful campaigns for national brands: Openbank, Dia, Aegon, EAE, Amstel, Prosegur, UOC, Dunkin' Coffee, Groupon, Euskaltel, Bodegas Torres, etc.
✅ We have won multiple awards: FICOD, Bancaja, INNOGATE Silicon Valley, and we are part of the main events: OMExpo, eShow, EBE, etc.

Founder, CEO/Chief Product Officer

I am part of the faculty within the digital business school The Valley, among whom I have the opportunity to teach face-to-face sessions as an associate professor in the area of digital marketing.

Digital Marketing Professor

Chief Product Officer

<p>At Adtuo, we were pioneers in building the AI-powered collaborative B2B SaaS that automated the creation, editing, and optimization of Google and Facebook advertising.

It came out of my experience in data at Accenture, in marketing at AdLemons, and with my recent background in Machine Learning at Stanford.

✅ I led the startup and the Growth team in coordination with the Product and AI teams.
✅ Raised over €1M in funding from private investors and institutions.
✅ Designed the Inbound marketing strategy, pre-pivot, to capture 12K customers.
✅ Designed GTM USA strategy based on Product Led Growth globally, after pivoting.
✅ I optimized the conversion rates with OKR for a 1M € turnover and +40% per year growth.
✅ R&amp;D of award-winning AI-based algorithms for ad optimization.
✅ Reached agreements at the national level with the main European bank, one of the largest distribution companies, and with the government in Spain.
✅ Recognized 'Product of the day' in Product Hunt, Santander Startup</p>

Co-Founder, CEO & Chief Growth Officer

<p>Evento Ciencia is the largest community of scientific events in Spain.

Definition of the product strategy, from product discovery, and user research, to customer development, vision, and long-term growth of the company.

Design and supervise the implementation of actions to consolidate as the leading community, through business development and key commercial agreements, Growth methodology, prioritization of product and technology functionalities, implementation of analytics, monitoring, and optimization of KPIs, until profitability.</p>

Mike Ivars

Co-Founder at Areal Studio